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Communicating about Climate Change - A morning with Dr. Connie Roser-Renouf

Laguna Environmental Center Heron Hall
Santa Rosa, CA

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Join fellow Sonoma County local government staff, environmental communicators and educators in a discussion about what works in communication about climate change. Dr. Connie Roser-Renouf is an Associate Research Professor at the Center for Climate Change Communication at George Mason University. She will share findings from her research on how diverse audiences use, interpret and respond to information on the issue of climate change. She will highlight effective communication strategies that inform and engage the public.

Since 2008, Dr. Roser-Renouf has served as Co-Principal Investigator of the Yale/George Mason University Climate Change in the American Mind audience research program, which tracks public opinion about climate change. As a member of this collaborative research team, she participates in the design and analysis nationally representative surveys that provide benchmark and planning data on Americans climate-relevant knowledge, beliefs, behaviors and policy preferences. Data from the surveys have been used to identify distinct audience segments that hold divergent beliefs and favor different responses to the threat Global Warming's Six Americas. The segmentation is used by a wide range of informal science educators in government agencies, museums and zoos to improve their climate change communication.More information on Global Warmings Six Americas can be found here http://climatecommunication.yale.edu/publications/six-americas-2016-election/

Location

Laguna Environmental Center Heron Hall
900 Sanford Road
Santa Rosa, CA 95401
United States

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